Tuesday, April 9, 2013

It's not final until it's final final.

I have labelled artwork before with 'filename_finalver1.pdf.' Which is silly because FINAL means 'this is it', 'the one and only' but not in the design world. Only designers will know and understand that there's a final version 1, 2 3 or even 4.

When you've uploaded final files to the printers with the approval of Art Director, Editor and Publisher/MD and you are packing your bag to call it a day. Comes in the Publisher/Managing Director who showed the front cover to the CFO last minute and HE is not happy with the picture. And you are thinking in your head - "What do they know about photography?!?!?!"

Should I bloody explain why the image of the girl is slightly blurred in the background and the drinks in her hands are more prominent? BECAUSE IT'S A LIQUOR MAGAZINE NOT A WOMAN'S MAGAZINE.

People think designers should just do what they say ... we are not monkeys trained in CS6. You hired us for a reason. Generally, I wouldn't care but in some cases – show some respect!

Okay ... this is now becoming a rant. Which is not intended. I was just amuse at how I name my folders lately.

Final Final Final perhaps? I hope not!

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