Doing Magic ...

I remembered many times as a designer being told to 'do my magic' ... I wish it is indeed magic but it's actually a combination of many things. Different designers will come with different designs and one might not be better than the others. 

I would like to say that my design will be a combo of my past experience (in design or as a consumer), my education in communications, from the guidance of my previous art directors/creative directors and my good taste.

I just want to particularly write about a certain job I did recently for another small business. There wasn't a brief given. I was just forwarded a PDF file and was told to improve it ... 'do my magic'. Ahhh where's my fairy wand?

So, I did and then e-mailed them back with my design. 

But it wasn't really as easy as that!

First and foremost, I forgot to ask important questions prior to designing. There can be a lot of questions but the common and most important ones are such - dimensions and medium for the design (print or web).

Other things I would require from clients - hi-res logos, images and the text. I got none from this client!

It took me about an hour to do the layout, search for logos online and re-type their information. And another 15 minutes to do minor changes. I almost did it as a favour. I wanted to wow them in the beginning so that they will come back to me for more magic.

NOT my design

MAGIC!